TELEVISION | PRINT | DIGITAL | OOH
All Inclusive Boston
A campaign bent on fixing outdated perceptions of our beautiful city.
Campaign was awarded the single largest non-construction contract ($4M) that the City of Boston has given to a minority-owned company.
Won a Silver Telly Award for local tv campaign
Print & Digital
“To see a campaign here that really leans into the fact that we all have a voice and we all need to be heard ... It speaks not only to those outside our city to tell our story, but it speaks to Boston residents, too— that we’re all a part of that story. I think we’re in a moment of necessity to emphasize that.”
Info:
Agency: Proverb
Video Production: Black Math
Client: City of Boston, CPC Global
Credits:
Art Direction: Travis Blake, Alisa Blanter
Strategy & Consulting: Lauren Astl
Project Management: Gabrielle Diaz