CONCEPT | TAGLINE | MANIFESTO | VIDEO | OOH

Bringing Color into Biotech

Created by one of the most respected incubators in the biotech industry, Lab Central Ignite is an initiative dedicated to bringing diversity into the world of life sciences. In 2022, they launched their first-ever public awareness campaign, deploying throughout the Boston area.

SHORTY AWARD FINALIST

Campaign Manifesto

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Digital & Out-of-Home

Credits

Role: Concept & copywriting
Agency: Proverb
Art Director: Katie Naum
Strategist: Rebecca Sisson

Video Production: In The Car Media