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Care. About You.

Atrius Health is one of the largest healthcare providers in eastern Massachusetts. But even though over half a million people visit Atrius locations yearly, very few of them realized it—that’s because Atrius resulted from the merger of four smaller group practices, each with their own established names and identities. Our task was to raise awareness for the group brand, getting patients and employees alike to understand the dependable, personal touch that makes all Atrius locations so special.

The Campaign

Together, we created a bold new campaign to help inspire employees, educate patients, and announce the arrival of a unified Atrius Health brand. We took hundreds of authentic family photos and turned them into one story—about people, not patients. This story came to life through a stop-motion brand video, and hundreds of MBTA and outdoor billboard ads throughout the Greater Boston Area.

The Splash Page