REBRAND | VOICE & TONE | PACKAGING
Fazenda Coffee
You might have noticed these bags in your favorite coffee shop (think Flour) or in Whole Foods. In 2017, Fazenda Coffee hired a new master roaster and quickly became one of Boston’s hottest up-and-coming roasters— unfortunately, their brand was straight out of the early 2000s. We teamed up with Fazenda to create a new brand, throwing out everything but the name.
Voice + Tone
I worked with our Senior Strategist to conduct an in-depth workshop with Fazenda Coffee's leaders, so that we could fully understand the company's spirit and culture, and use that to craft a cohesive and consistent brand voice and tone.
Fazenda Coffee is:
