REBRAND | TAGLINE | WEBSITE | SIGNAGE

One Broadway

Built in the heart of Kendall/MIT, One Broadway is an office tower that has served as the epicenter for the “most innovative square mile on Earth.” Home to world-famous incubator Cambridge Innovation Center, this corner-office-tower owned by MIT has produced some of the most impactful startups to come out of Boston. Unfortunately, with an almost non-existent brand, most people knew the tower as “the CIC building”— and we needed to change that.

The Tagline

With the rebrand, One Broadway decided to renovate their entire ground floor to create a new public gathering space open to all— and to harness the power of collaborative thinking to create an even stronger innovation environment. In order to capture all of that, I needed to come up with a tagline that would serve to unite all of the different aspects and tenants of the tower, into a single collective force:

We Are One.