RoundUp is the weapon you need to reclaim your garden.

The back of our diabolical print ads will have these RoundUp-tipped gravestones so everyone can let out a little bit of their inner weed killer.

We'll place obituaries in the newspaper.

And we'll put radio ads on the... airwaves.

Radio

TITLE: “Dispatch”

LENGTH: 30s

(SFX: PHONE RINGING)

WOMAN: “9-1-1. What’s the location of your emergency?”

MAN: “My—my garden. Oh god, I’ve done something.”

WOMAN: “Okay, sir, please stay on the line. What happened?”

MAN: “I… I had to do it. I had no choice. They were coming out of the ground, they were everywhere.”

WOMAN: “Sir, just take a deep breath and tell me what happened.”

MAN: “I—they were all over my lawn… I tried reasoning with them, but they wouldn’t listen. I even tried lemon oil and vinegar. There was no other way. So I… I bought a jug of RoundUp and... it was so easy... I… I killed the weeds. I killed every last one of them. Oh god… oh god.”

V.O. (MALE): RoundUp. Take the lawn into your own hands.

Credits

Art Director:  Iona Holloway